Chinese WeChat Pay and Visit Hungary sign cooperation agreement

By: Trademagazin Date: 2025. 10. 13. 10:49

🎧 Hallgasd a cikket: Nyelv: Sebesség: 1.05×

China’s WeChat Pay and Visit Hungary have signed a cooperation agreement. The partnership aims to promote Hungary as a tourist destination and improve the digital payment experience of local merchants and Chinese tourists, Visit Hungary told MTI on Monday.

The According to the information, Visit Hungary is committed to promoting the country’s diverse tourism assets and cultural heritage.

The collaboration with the mobile payment and digital wallet service known as Weixin Pay in China focuses on cultural promotion, digital integration and facilitating payment options, expanding the acceptance of the service to the domestic tourism, retail, hospitality and entertainment sectors. This will provide Chinese tourists with a seamless, comprehensive travel experience, from trip planning and booking to local activities.

In addition, the newly established partnership opens up new opportunities for Hungarian merchants to serve the rapidly growing and highly valuable consumer group of Chinese tourists.

It was announced that it is a significant step forward in the introduction of WeChat Pay in Hungary that Budapest Liszt Ferenc International Airport, the main entry point for Chinese visitors, will also accept this payment solution in duty-free shops, gift shops and many retailers. This way, Chinese travelers can use their usual payment method upon arrival.

Csendes Olivér, CEO of Visit Hungary, emphasized in the announcement:

We are happy to support this strategic cooperation, as thanks to the digital capabilities of WeChat Pay, local merchants will be able to more effectively reach and serve the Chinese consumer market with huge potential. At the same time, indirectly, this also means valuable information and data that can accelerate the digital transformation of the tourism sector

– he added.

Jeff Hu, Managing Director of Weixin Pay Europe, said: this partnership is an important step in strengthening the company’s presence in the European market. The partnership with Visit Hungary expands payment options, allowing Chinese travelers to access Weixin Pay services from the moment they land, making their entire trip and every stage of it more convenient for them.

WeChat Pay is currently available in 32 European markets and supports direct payments in 11 currencies – including the euro and Hungarian forint – in both the travel and retail sectors.