Nielsen and the Superbrands research the development opportunities of brands together
Nielsen is the marketing partner of Superbrands in 82 countries of the world including Hungary. Superbrands, is the only one brand reward system in Hungary – and one of the world's biggest program dealing with brands.
The international Superbrands organization awards the best and strongest brands or companies each year. The awards will be handed over in 82 countries this year and for the fifth time in Hungary.
The jury of experts will select the superbrands of the year, from the database of the Hungarian Patent Office 's database and Nielsen will explore the views of consumers and business decision-makers of the brands, participating in the program.
The most important claim of the top leaders of the major trading companies to their partners is to produce, popular, negotiable brands.
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