More and more people are asking for their orders at package collection points
As part of an experiment, the team of the Behavioral Insight Team investigated what designs would help to nudge customers in the direction of ordering their products at parcel pick-up points rather than at home – G7 quotes the research.
This solution is better because the courier has to take all products to one place instead of many individual addresses, so it also consumes less fuel. It is also not incidental that the vans used for delivery only stop at one point, where they usually have the opportunity to do so without disturbing the traffic.
The customer can benefit from the fact that he does not have to be at home at a specified time, and in many cities there is one such package point very close to everyone. The experiment was carried out in London, where parcel points are in most cases very easy to reach.
Related news
Fruit juice market under pressure
Life in the fruit juice category is made more difficult…
Read more >TikTok Shop welcomes merchants in Germany, France, and Italy
TikTok is boosting its European ecommerce operations. From now on,…
Read more >(HU) A retail média felrobbanthatja a hirdetői piacot
Sorry, this entry is only available in HU.
Read more >Related news
Margin is very much not profit
The government announced that it would introduce a margin cap…
Read more >Margin freeze in Hungary: Who is affected and is government intervention really justified?
The Hungarian government will introduce a margin restriction on certain…
Read more >China’s retail sales skyrocket in the first two months of the year
China’s industrial output grew 5.9 percent year-on-year in the first…
Read more >