Survey: Most shoppers spending more time reading food labels

By: Trademagazin editor Date: 2025. 07. 08. 09:53

A new consumer survey from global data standards organization GS1 US showed that more than three-quarters (76%) of consumers want more information about products due to higher food costs, with 71% saying that they are reading labels more closely and often.

Additionally, two-thirds (66%) said they would scan a QR code on food packaging to access information such as freshness, ingredients and shelf life, Chain Store Age reports.

The survey found that a third (33%) of U.S. adults expect to pay more for food this summer compared to last summer due to inflation. Nearly half (47%) expect to pay the same, which GS1 US says suggests that 80% of consumers report feeling no relief from high grocery prices.

“Shopping behaviors are shifting, and consumers are scrutinizing products and labels more than ever at the point of purchase to ensure they align with their preferences and budgets,” said Bob Carpenter, president and CEO of GS1 US. “Consumers want more transparency, and our digital world can provide real-time access to the information they seek. QR codes powered by GS1 are emerging on product packaging to help shoppers retrieve more-trusted real-time product details via a smartphone scan – supporting smarter, more confident decisions at the shelf.”

In addition to spending more time analyzing the products they buy, high costs also have consumer shopping at multiple different retailers. A recent survey from Upside revealed that nearly 80% of retail customers are “uncommitted,” meaning they shop across different locations and formats and prioritizing their own needs over brand loyalty. On average, consumers surveyed by Upside said they visit three grocery stores, five restaurants, and two gas stations per month.