Research – month to months more privat label products in the leaflets

According to GfK Hungaria the leaflets are since many years very popular.

  The research company observs the
leaflets of the retail sector since 2003, the biggest adviser are in
it the multinational producers, but also the retail chain's privat
labels pordocuts has year to year bigger share in the leaflets.

The most ads come from the food sector,
last year 37.6% of the advisered products came from here. The share
of the chemicals and the other non-food products grow. Some
hypermarkets made for them independent leaflets.