A growing number of cheap, own branded goods are purchased

According to the datas of GfK Hungária Consumer Tracking, the Hungarian households left nearly 4 percent less money at the shops for household chemical goods and food in the first five months of 2009 than a year earlier.

.In the first four months of 2009 own branded products also felt the impact of  the growing recession. Households spent 1.7 percent less on own branded products. In 2006 the growth rate was 16 percent, in 2008 it was still 13 percent.
The clear winners are the less advertised "B" brands. The turnover of "B" brands increased by three percent over the same period of the previous year.