More and more target group-oriented programmes from METRO

METRO launched several new services in 2011, offering not only products but complex solutions as well. One of these was the delivery service, started in 2010, to which new partners were added in 2011 and became one of METRO’s most dynamically developing areas.

Last year the company opened the first wholesale drive-in store in Keszthely and entered the domain of e-commerce as well, at the same time launching their facebook and youtube pages. METRO improved its ‘I love…’ programme, which focuses on pizzerias, public catering units and restaurants and for trader partners they established ‘Our Shop’ – a retail and marketing support initiative, without any kind of obligation from partners. METRO’s Customer Academy organised 93 courses in the last 12 months, with 914 participants from 343 companies