An increasing number of women are purchasing on the net

Today the sex ratio in the online stores is balanced, and probably there will be more female customers in the near future – Kis Gergely, partner of eNET described the trends. After about 70 percent of the household spending is carried out by women, it is not surprising.

The clear domination of woman can be measured on the coupon / bonus market. The expert believe that the share of the ladies is around 70 percent in this market segment.

According to Szanitter Áron, leader of the Allegro Group HU Kft., market operator of Vatera in 2000 only 18 percent were women, who registered themselves to the site, their ratio is around 46 percent now. (mmonline.hu)