Increasing role of drugstores in market of air fragrances

According to data from the ConsumerScan of GfK Hungária, the quantity of air fragrances sold in the first four months show stagnation, but sales dropped in terms of value, owing to the growing market share of private labels. Average price dropped by 3 per cent in this category. Almost 30 per cent of households purchase this category. The frequency of purchases is down by 2 per cent. The market share of private labels shows continuous growth. Their market share was 22 per cent in terms of quantity in January-April 2007 and 28 per cent in the same period in 2008. The average price of private labels is down by 12 per cent. Sales in the electric segment are down by 20 per cent, compared to last year. 7 per cent less households bought electric products in the first third of 2008 than in 2007. In the non-electric segment, aerosol products are the most popular with a market share of 77 per cent both in terms of quantity and value. Hyper markets and discount stores are the most important distribution channels, though sales in the latter have dropped by 19 per cent. The market share of drugstores is up from 16 per cent in 2007, to 18 per cent this year. The proportion of households buying air fragrances is higher than average among those lead by younger than 39 year old housewives, with at least one child, with a medium to high income and living in small towns.