Physical stores are in close connection with the online world

Nielsen surveyed 22 product groups to examine how open Hungarian internet users are to e-commerce. The study revealed that in the next six months more than half of Hungarians plan to buy fashion items and consumer electronics or mobile phones online or to gather information about them before buying in physical stores. 89 percent of Hungarians use computers for this purpose, 22 percent named their mobiles, 13 percent use their tablets and 6 percent does it with other devices. Nearly two thirds of Hungarian internet users frequently check out certain FMCG products online before buying them – this shows the close connection between physical stores and the online world. This also works the other way round: nearly half of Hungarians examine FMCG products in-store before purchasing them online. More than 60 percent of internet using Hungarian consumers are afraid to give their credit card numbers online. The same proportion of consumers spend a lot of time searching for products on the internet. When in-store, few of them use apps to compare prices with those offered by other stores.