Grilling at home is getting more an more popular

Grilling season offers food and grocery retailers the opportunity to not only increase sales of those center of the plate fresh meat items for grilling like beef, pork, poultry and seafood, but also of related items such as fresh produce, starches, condiments, breads, beverages, non-foods and more. The same applies to the summer plans of Tesco.

Over the last few years food retailers have increasingly been competing for shoppers' grilling season dollars, looking to create not only a competitive advantage over other grocers on the price (lowest) and quality (value) of fresh meat, poultry and seafood items, but also coming up with ways to ad value to those raw animal delights, which will find their way to a hot grill soon after being brought home from the supermarket.