Increasingly conscious decisions by shoppers

Last year the complete turnover of daily consumer goods bought by Hungarian households remained stable in nominal value, in comparison with 2008. However, in terms of volume turnover lowered – we learn from GfK Hungária’s latest study on retail trends. In 2009, real wages reduced by 2.5 percent and households’ consumption diminished by 7 percent. A slow but steady change is occurring in the buying habits of households: shopping decisions are increasingly conscious. The supermarket channel was able to expand the most, hypermarkets stopped growing.

On average, households used their debit cards to pay 18 percent of their purchases (in terms of value); this ratio is nearly twice as high in hypermarkets and in the C&C channel.