Price comparison market is getting more focused

No more than three price comparison sites could remain on the Hungarian market in long terms. This Internet service can accelerate the competition in the market.

At the beginning of August, South African Naspers – known as the owner of Vatera – bought Árukereső.hu site, not long after the publishing and online content servicer Sanoma bought the olcsobbat.hu website. The various price comparative sites have appeared around the turn of the millennium. Nowadays, hundreds of sites are operating abroad, focusing on several product ranges – reports Népszabadság Online.