Bayer enters the strawberry market with UK acquisition

By: Trademagazin editor Date: 2023. 10. 06. 09:16

NIAB’s strawberry breeding program allows the biotech giant to develop a wide range of genetics and crop protection products.

Bayer AG is purchasing strawberry assets from a plant science research company based in the U.K., expanding its fruits and vegetables business.

The National Institute of Agricultural Botany’s Strawberry Breeding Programme in Kent allows Bayer’s crop science division to develop a broader range of genetics and crop protection solutions for specialty growers, the biotech giant said last week.

Bayer has plans to make its strawberry innovations available beyond the U.K. to meet soaring global demand for the fruit.

The acquisition is expected to close by the start of 2024. Financial details were not disclosed.

Food Dive