Nike tops list of teens’ fave clothing, footwear brands

By: Trademagazin Date: 2023. 04. 11. 09:22

Teen self-reported spending was up 2% year over year, with males lead the growth in spending with an increase of 6%, according to Piper Sandler Companies 45th semi-annual “Taking Stock With Teens^”survey in partnership with DECA. Food was the No. 1 wallet priority for male spending at 24% share, while clothing remains at the top of female wallet share at 28%.

The spring 2023 survey was conducted from February 13 to March 2, and highlights discretionary spending trends and brand preferences from 5,690 teens across 47 U.S. states with an average age of 16.2 years. Food was the No. 1 wallet priority for male spending at 24% share, while clothing (remains at the top of female wallet share at 28%.

Within apparel, Nike remains teens’ favorite brand, with a 33% share, followed by American Eagle (7% share) and Lululemon (6%) share. Rounding out the top five H&M (4% share) and Shein (3% share.)

Nike is also teens’ top footwear brand, with a strong 61% share, followed by Converse (10%) and Adidas (6%). Vans (5%) and New Balance (2%) rounded out the top five.

Ulta remained the No. 1 preferred beauty destination at 41% share, and held the strongest beauty loyalty membership at 63% of female teens with a membership. Sephora (11%), Target (7%), Walmart (6%) and Amazon (5%) were other faves.

On restaurant front, Chick-fil-A (13%) and Starbucks (12%) took the top two spots. Other fave eateries included Chipotle (7%), McDonald’s (6%) and Olive Garden (3%).

Fifty-seven percent of teens cite Amazon as their No. 1 favorite e-comm site.

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