TESCO and Unilever team up to create perfect convenience store

Tesco and consumer goods company Unilever have joined forces to create the perfect convenience store.

 For over two years
Unilever has been conducting research into how to put together the
perfect convenience store, and the country’s largest grocer is now
poised to benefit. As reported in today’s Financial Times, the two
have rearranged the ‘food-to-go’ aisles across 1,500 Tesco
Express stores and are now looking at other areas to be improved
upon.

The ideal stores were
initially constructed using computer simulations, before being tested
at a Co-op outlet in 2007. Sales increased 9% at the store during the
first few weeks.