Balance and beauty in everyday life – Balance by Béres Alexandra products are now available at Rossmann

By: Trademagazin Date: 2025. 03. 13. 12:02

Alexandra Béres’ Balance brand debuted at Rossmann with new beauty products that support physical and mental balance with their ingredients based on premium active ingredients. At the exclusive presentation event, guests were the first to get acquainted with the products and the story of the birth of the brand.

Alexandra Béres, committed to a healthy lifestyle and natural beauty, has reached a new milestone with her Balance brand: the product line is now available in Rossmann stores and its Online Drugstore. The official presentation was held at her store in Rossmann Arena Mall, where influencers, celebrities and invited guests were the first to get acquainted with Balance’s philosophy and its products based on supporting natural beauty and health.

Gyöngyi Szurma, CEO of Rossmann, welcomed the participants at the event, and then Réka Nagy spoke with Alexandra Béres about the birth of the brand, the importance of authenticity and new opportunities in beauty care.

“It is important for us to support authentic, quality brands”
Gyöngyi Szurma, CEO of Rossmann, said:
“Rossmann has always been committed to quality and innovative beauty products. We are happy to work with such authentic and professionally recognized personalities as Alexandra Béres, who has been inspiring people in the field of healthy lifestyle for more than two decades. The Balance product line perfectly matches the needs of our customers, as it offers skin care solutions with premium ingredients and a holistic approach.”

The birth of the Balance brand – beauty care for body and soul

Alexandra Béres has been a committed believer in conscious lifestyle and healthy beauty care for years. The foundation for the creation of the Balance brand was the realization that external and internal harmony are inseparable. Balance products are not just skin care solutions, but part of a comprehensive philosophy aimed at supporting physical and mental balance.

“When creating Balance products, I kept in mind that beauty care should have a positive impact not only on our appearance, but also on our inner harmony. The formulas, based on scientifically based active ingredients, help maintain skin health while providing a pleasant, soothing experience in everyday life,”

said Alexandra Béres.