Zwack Unicum kicks off the holiday season with a unique musical project

By: Trademagazin Date: 2023. 12. 14. 11:39

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Unicum Akusztik, the special music project of the iconic brand, will make its debut during this year’s Advent season. Unicum’s live session video filmed with the Bagossy Brothers Company presents a unique visual and sound world and creates a gap-filling platform for the talents of the Hungarian music industry. During the recording, the musicians can show what kind of unique product they can create with deep professional knowledge, dedication and innovative ideas with live sound mixing and in unusual locations – highlighting that these values are also unavoidable in the preparation of herbal liqueur.

In the first episode of Unicum Akusztik, released in mid-December, the Bagossy Brothers Company will play three of their selected songs in the magical Gerbeaud Confectionery, which will provide an exceptional opportunity for the audience to listen to the band’s latest song, “Celebration”, in addition to previous favorites, in the unusual production. Unicum Akusztikkal, a beverage brand with a centuries-old history, creates a parallel between musical talent and beverage production, as both creative processes require a high degree of expertise and commitment. Behind the end result is always value: real performance.

Excluding all artificially, machine-generated sounds or effects, the concept prioritizes talent. The performers also reported that there was no similar platform in our country until now, as the acoustic live format was basically related to concerts, while sound recording was related to the record recording process.