A stick of beer – Video of the day

To create Fit Pack, we modified the production line of Corona Extra cans so that they could be stacked one on top of the other. By doing this we will be removing plastic, cardboard, glue and any other waste that could damage the environment from our packaging. We challenged the production and manufacture of aluminum cans from the brewing industry in the modern era to be able to create these cans. Now, the sale of Corona Extra will not be compromised by a package, because the consumer will be able to decide and put together his own.

Corona Fit Packs from Leo Burnett México on Vimeo.