An old-new success story

– We had a rather easy task relaunching the product as practically everyone above the age of 40 knows Ararat brandy. Still, serious replanning work had to be done in connection with the term ‘brandy’ – says Dr Ágnes Fehér, marketing manager of Ararat distributor WellKomm Kft. Ararat is unique in its category and its flavour is strongly defined by the 300 sunny days a year in Armenia and the Caucasian oak barrels it is aged in. Ararat brandy offers value for money. In Hungary Ararat can be bought in every version from 3-year-old to 20-year-old in the brand’s shops, while the 3- and 5-year Ararat brandy will soon appear in retail chains.