Champagne for the happy end?

Though it is too early to forget popcorn and cola in cinemas, quality food and beverages have begun to appear in cinemas. Recession has driven American cinema owners to develop a new strategy focusing on higher quality services and catering. In the cinemas of the 21st century, movies and dinner can be consumed in the same place. Studio Movie Grill has coupled movies with catering, by operating quality restaurants in their cinemas where a large number of people can finish their meals simultaneously, just in time to watch a movie. In cinemas operated byAlamo Drafthouse Cinema, the food and wine menu offered during movies is equal to that seen in an average restaurant. In Gold Class Cinemas, top quality food and drinks are served at the touch of a button.