An era ends, a new one begins – marketing leadership change at Eisberg

By: Trademagazin Date: 2025. 05. 30. 11:34

After two years, Judit Gál, the company’s marketing and communications manager, is leaving Eisberg, and her position will be taken over by Laura Spielmann from June 1. Laura Spielmann has been with the company for a decade, having held various domestic and international positions, so she knows the brand, the market and consumer needs well. Under her leadership, the company’s communications will continue to develop so that the company’s messages – freshness, healthy lifestyle and quality – can reach an even wider audience, with particular attention to the growth of the domestic market and the expansion of its regional presence.

Eisberg has left behind two eventful years, with a complete group-level image and strategic renewal of the brand, which has helped it address its customers with new, colorful and inspiring messages – not only in Budapest, but also nationwide. New communication channels, formats, as well as a conscious PR and social media presence have also contributed to the brand further strengthening its position in the fresh salad market. In parallel, the regional presence in the Czech Republic and Slovakia was built.

Judit Gál came to Eisberg with decades of experience as a communications and marketing manager, where she quickly embarked on the renewal of the brand. Under her leadership, Eisberg became even more well-known as one of the favorite brands in the domestic food market, and maintained its value-based credibility.

“It was a great honor to join this family-like, truly green-hearted and soulful team at the invitation of Zoli Gazsi. Eisberg is a true love brand, it was a pleasure to fulfill the missions!”

– Judit said goodbye, thanking the Eisberg team, partners and agency colleagues for their joint work.