There is place for more brands in the same fleet

In Hungary demand is the biggest for lower-, lower-medium and medium-category cars when it comes to building a fleet. Dr Sándor Vérten, communications director of Porsche Hungaria told our magazine that fleet buyers decide which brands to choose based on complex information (price, maintenance, etc.). In the commercial vehicle sector technical parameters are also of key importance – informed Kálmán Székely, sales and marketing manager of Delta-Truck Kft. The 100-percent Hungarian company not only sells new trucks but also used models, plus they provide maintenance and repair and rental services. Zsombor Páll, division director of VIA Bérautó Kft. informed us that they have been offering well-plannable costs, convenience and safety in commercial vehicle rental since 1994. Last year Porsche Hungaria’s sales rose 10 percent, thanks to popular ‘fleet cars’ Skoda Fabia and Octavia, VW Golf and Passat, SEAT Ibiza and Leon, Audi A4 and A6 and commercial vehicles VW Caddy and Transporter. The biggest advantage of the company’s portfolio is that under each brand we find many types of vehicle. Further advantages include an excellent price-value ratio and the fact that these cars preserve their market value well. The company offers a full range of fleet-related services to partners, from repair to rental to spare parts supply. In Delta-Truck Kft.’s portfolio there are brands such as Iveco, Volvo or Mercedes-Benz and trailers Kögel, Lamberet and Benalu. Since 1 March 2015 the company has been ISUZU truck’s official dealer in Hungary. More than half a million of these reliable Japanese trucks are sold a year all over the world. They run 2-3 times longer than other vehicles in the category – up to 1.5 million kilometres. In Hungary ISUZU trucks are available with 5 different superstructures. These vehicles weigh 3 to 12 tons and they are Euro5- and Euro6-certfiied. Typically it was food companies who purchased the first models in Hungary. Porsche Hungaria targets fleet buyers with test drives and special programmes. In addition to the high quality of their products and services, the company considers its workers and their expertise to be part of the Porsche image. ISUZU is being launched in Hungary with 1-week test drives. In advertising they prefer digital media and they place the biggest emphasis on personal relations