Healthcare: we like to buy vitamins in drugstores too

When it comes to buying vitamins we spend every fifth Forint in drugstores. In 2009, vitamin sales in drugstores surged by 60 percent; at the same time sales in pharmacies grew by 21 percent – 62 percent of all sales were realised here. The vitamin market expanded by 12 percent in the first nine months of 2009 – reveal GfK’s LHS HealthCare research and Consumer Tracking data. Tablets are the most popular forms of vitamins with a 55-percent share, followed by capsules at 27 percent; however, bonbons and drinks are coming up at 8 percent, while dissolving tablets are down at 4 percent.