Arla Foods Ingredients unveils nutritious beverage for health-conscious gamers

By: Trademagazin editor Date: 2024. 04. 22. 09:46

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Danish-Swedish dairy multinational Arla Foods Ingredients debuts a high-protein beverage called Progamer. The functional drink is geared toward nutrition-conscious gamers and e-sporters who want to boost gaming performance while maintaining good health.

The ready-to-drink solution contains energy-boosting ingredients and the company’s proprietary whey protein isolate Lacprodan SP-9213, which provides a refreshing taste and is high in branched-chain amino acids.

A 310 ml can of Progamer contains 15 g of protein, 3767 mg of branched-chain amino acids and ingredients that provide energy, concentration and heightened vision, such as taurine, magnesium, zinc, caffeine and vitamins A, B3, B6 and B12. Progamer is free of sugar, fat and lactose, with only 60 kilocalories per can.

According to Arla Foods Ingredients, protein plays a crucial role in general health, supporting muscle growth, repair and overall body function. The company’s research has also found that consuming essential amino acids improves attention and cognitive flexibility. A study on esports athletes showed that sufficient protein intake is associated with improved cognitive performance in gaming.

Arla Foods Ingredients will showcase Progamer at the Nutri Ingredients Summit in São Paulo, Brazil, on 23–24 April.

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