Healthy products in cheerful packaging

POS advertisements of food intended for children is targeted at their parents. Packaging is colourful and cheerful, complete with precise information because parents generally read such labels. – Our basic principle followed in communications for SIÓ, hohes C and YO products is accurate and in no way misleading information – says Katalin Zarándy, marketing director of SIÓ-Eckes. As helping children in following a healthy lifestyle is a priority for SIÓ-Eckes, they launched SIÓ VitaTigris Gyümölcspüré in 2008, which contains no additives. The range of functional food intended for children and adults is growing continuously. Products made with OMEGA3 fatty acid, probiotics, minerals or vitamins have become common. For children’s food, it is essential not to use too much salt, or spice of fat. Debreceni Hús Zrt. has even added extra calcium to their Croko Kid products. Montice bars manufactured by Mona Hungary Kft. are also very popular. In the opinion of Edina Balog, marketing and PR director, the packaging and advertisement of refrigerated desserts is usually targeted at children under 14, but these are also practical for all age groups. – Above average emotional receptiveness is useful in designing packaging for children’s products – emphasises Szilvia Varagya, communications director of Debreceni Hús Zrt., a Szole-Meat Kft. és a Csabahús Kft. Packaging can also provide entertainment in addition to protecting goods. There are toys in the multipack packaging of SIÓ VitaTig-ris Gyümölcspüré. Integrated communication has been used by SIÓ-Eckes for the introduction campaign of Vitatigris. The design of Montice and related PR-activities are focused on children primarily, using the concept of playful education.