A “full-on” experience in the DM – got2b’s summer beauty event took self-expression to a new level

By: Trademagazin Date: 2025. 07. 01. 11:23

Creative self-expression, new dimensions of hair styling and uniqueness were the focus of the summer launch event got2b x dm held on June 26, 2025 at the dm store in Allee Shopping Center. Visitors were able to get acquainted with got2b’s latest hair and eyebrow styling products in a dynamic and inspiring beauty evening, while a live DJ, a wheel of fortune and personalized hair styling advice also enriched the program.

The latest innovations of the got2b brand – including the Glued Wax Stick, the Ultra Glued hair styling gel, the Guardian Angel heat protection spray, the dry shampoo spray and the colored eyebrow & baby hair spray – are now officially available in the dm Online Shop and on the shelves of dm stores nationwide. The aim of the late night event was to allow visitors to experience firsthand that got2b is not just a hair style, but a way of life – a brand of bold self-expression, stylish diversity and boundless creativity.

Hair party atmosphere, DJ sets and 50x points

During the event, between 18:00 and 20:30, visitors had the opportunity to try out got2b hair styling products with the help of a professional hair stylist present on site – whether it’s an extra strong smoothed hairstyle or voluminous waves, you can always count on got2b products. DJ Jánosik took care of the good atmosphere this time too, bringing the summer feeling to the Allee audience with his fast-paced sets. Enthusiastic visitors could spin the wheel of fortune for exciting prizes, while dm regular customers received 50x active beauty points after purchasing every got2b product.

Kiso and the brand manager introduced the world of got2b live

The evening was made even more dynamic by the show host Orsolya Kiss – Kiso, who spoke with Abigél Vági-Győri, the brand manager of got2b, in a live check-in at 18:30. During the direct interview, the guests were able to gain a deeper insight into the world and philosophy of got2b: the brand does not only offer hair styling products, but also creates an inspiring platform for all those who dare to embrace themselves – for whoever you want 2b. During the conversation, the latest hair trends were discussed and how got2b helps you express your personality – whether in bright colors, bold textures, or extravagant hairstyles. got2b not only shows you how to create the coolest hairstyles with straight, wavy or curly hair, but also helps you get in shape quickly and easily, even on the go.