An all-European adventure can be directed through Pepsi’s interactive Facebook reality

For the first time, the participants in the game can shape and guide events and accompany the protagonist of Pepsi’s latest campaign to travel across Europe to the UEFA Champions League cardiff finals to get to know the world of football.

With the unique initiative, gamers can decide every day, the way and route of the journey, while challenging Pepsi traveler Saiid (Süveg Márk, founder of the Akkezdet Phiai band) to exciting challenges.
For the interactive Facebook reality, small videos will also be made featuring the game.