Human Telex was included to the EFFIE shortlist with its Aranypéntek campaign

After the recognition of the trade marketing profession, the Human Telex Advertising Agency is confident that its Aranyászok market turning campaign will be evaluated in terms of advertising effectiveness.

The Aranypéntek (Gold Friday) campaign, after recognized as the most successful promotion in 2011 by the Trade Marketing Club, now got among the best promotions at the 11th EFFIE in the food / beverage alcohol category.

“We feel that the last year’s Aranypéntek campaign really belongs here, as it is a sales and BTL-based campaign, which focused on a creative idea using a variety of advertising tools and channels. We are proud that we got on the shortlist, “- said Hajnal Tamás, Strategic and Creative Director of the Human Telex Advertising Agency.