EFFIE 2013: Lali came, saw and won!

The Human Telex Advertising Agency won a Gold EFFIE award for its Aranypéntek 2 Lalinál nem, de máshol igen! (Gold Friday 2 Not at Lali, but everywhere else!) campaign in the Food / Drinks category. The campaign was made for Arany Ászok.

At the most prestigious advertising effectiveness competition, the program of the brand, belonging to the Dreher Sörgyárak Zrt. took the cake for the second year in a row. The Mindshare, the Filmpartners és a Gyár Utómunka Kft were the partner agencies.