Cadbury gets sweet on Romania

Cadbury Schweppes has bought a 93 per cent stake in Romanian sweets maker Kandia-Excelent, from Kandia, a private equity investment holding company managed by Meinl Bank.

Kandia-Excelent is the second largest confectionery company in Romania, with a
20 per cent market share in total confectionery, according to the report. It
has a number two position in the chocolate market with a 24 per cent
share, and a leading position in candy with a 32 per cent share.
It has been producing chocolate since 1890, and has predicted 2007 sales of
50m, thanks to the popularity of products such as Kandia, Laura and Anda.