More Than Half Of Fruit And Vegetables Now Packaging-Free At Edeka

Germany retailer Edeka has said that more than half of the products in its fruit and vegetable department are now free of plastic packaging.

The retailer has been working on packaging reduction for many years now, supported by the WWF. As well as avoidance and reduction, Edeka has focused on reusable solutions, recycled material and recyclability.

Selected fruits and vegetables are labelled via ‘smart branding’, a laser inscription that can save 50 tonnes of plastic per year.

Moreover, a ‘recycling guide’ is gradually being introduced in order to facilitate the proper separation and disposal of packaging and its components.

(ESM)