Edeka Collaborates With WWF To Reduce Private-Label Ecological Footprint
German retailer Edeka and environmental protection organisation WWF have published a progress report, to document the ways in which the retailer is reducing the ecological footprint of its private-label products.
The focus of the report is on around 4,000 Edeka own-brand SKUs, which are undergoing revision to make them more environmentally friendly.
The cooperation between Edeka and WWF has been in place since 2009. (ESM)
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