Edeka Collaborates With WWF To Reduce Private-Label Ecological Footprint

German retailer Edeka and environmental protection organisation WWF have published a progress report, to document the ways in which the retailer is reducing the ecological footprint of its private-label products.

The focus of the report is on around 4,000 Edeka own-brand SKUs, which are undergoing revision to make them more environmentally friendly.

The cooperation between Edeka and WWF has been in place since 2009. (ESM)