Until now, only artificial intelligence has tasted it, and from now on, humans too

By: Trademagazin Date: 2023. 07. 17. 12:48

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Today, the production of the world’s first energy drink, which was entirely made by A.I., started in a ceremonial setting. (Artificial Intelligence) developed with HELL ENERGY. Tutti-frutti & Berry-blast flavored HELL A.I. It is made in Szikszón, on one of the most modern beverage production lines in Europe, where even the method of starting production was based on the suggestion of artificial intelligence.

Two weeks ago, the news swept the world that a Hungarian company had come up with a sensational idea that had never been seen before in the energy drink sector: the first energy drink that was entirely powered by A.I. developed in cooperation with HELL ENERGY. Every element of the new flavor, its strictly selected ingredients, design and marketing tools are also designed by A.I. designed it and tasted it. No one in the beverage segment has ever launched such a complex process purely based on artificial intelligence.

When HELL ENERGY commissioned A.I. to develop a new energy drink perfect for it, the artificial intelligence processed the incredibly large amount of information found on the world wide web and created what it considered to be the best recipe. The A.I. it started not only from what people expect from an energy drink, but also had a priority goal of creating a better and tastier drink.