E-sports drink for gamers

On the functional beverage market protein-based products have been mainly associated with athletes and gym culture up until now.

A bridge between fitness and gamer culture

This article is available for reading in Trade magazin 2026/02-03

However, British creative studio Thirst has found a new target group: its protein drink, called Res, is specifically aimed at gamers and the world of e-sports. The product’s name refers to the term “res” (revive/resurrect) known from video games. One serving contains 8 grams of protein and the drink’s emphasis is on concentration.