Can an e-commerce association be the solution in competing with giants such as Amazon?

One of the reasons why Central Europe is a popular cross-border e-commerce target is that giants such as Amazon or Alibaba aren’t expanding in the region yet. This situation is likely to change in the near future, so it is worth paying attention to how Western Europe reacts to the challenge. This May Media Markt Saturn and Fnac Darty founded the European Retail Association. //