Duffy become new face of Diet Coke

The singer will appear in a multi-million-pound campaign, that will be rolled out across Europe in a series of 30-second and one-minute television slots from February.

 Welsh singer Duffy has signed a
lucrative six-figure deal to become the new face of Diet Coke,
cementing her place as one of Britain’s most marketable faces.

Coca Cola Great Britain marketing
director Cathryn Sleight said the singer, was picked for her “raw
and edgy character”. She added:

“We have a strong heritage in
creating entertaining and memorable advertising for Diet Coke that is
loved by our female fans. Our campaigns are well known for tapping
into a powerful social and cultural zeitgeist and Duffy is a great
embodiment of today’s modern female attitudes. She has a strong
appeal with our core female audience and we’re confident that this
campaign will become just as iconic as previous Diet Coke advertising
campaigns.”