Deliveroo Tests Drone Delivery In Dublin
Meal delivery company Deliveroo has commenced a pilot project for drone delivery in Dublin, Ireland, in partnership with Manna. The pilot will help Deliveroo to assess how drones can help serve suburban areas and harder-to-reach locations.
The company seeks to unlock new customers by offering super-fast deliveries, complementing its extensive rider network.
Over the coming days, customers in a three-kilometre radius of Blanchardstown will be able to order from leading local restaurants including Musashi, WOWBurger, Boojum and Elephant & Castle.
Orders will fly in as little as three minutes. The flight time does not cover the full order duration, Deliveroo noted.
The company aims to expand the service to more restaurants and launch grocery and retail deliveries within the next six months.
Carlo Mocci, chief business officer at Deliveroo said, “We’re excited to explore how drones can help us reach new customers, complementing our existing rider model and if successful, the prospect of expanding drone deliveries across Ireland and into other markets.”
Bobby Healy, CEO and founder of Manna Air Delivery said, “Air delivery is fast, clean, and safe, offering a new avenue for local businesses to reach more consumers.
“Manna Air Delivery is proud to partner with Deliveroo, a platform trusted by top local restaurants and eateries, to bring this innovative delivery experience to customers.”
Drone Deliveries
Drone deliveries reduce wait times and emissions by bypassing road traffic and are particularly suitable for suburban locations.
Deliveroo aims to support participating merchants in growing their sales by appealing to and reaching new customers, complementing its existing delivery network.
Drones will be deployed from Manna’s local delivery hub, flying at speeds of up to 80 km/h.
Upon reaching its destination, the drone hovers and gently lowers the food to the ground via a secure, biodegradable tether, ensuring a seamless and contact-free delivery experience.
Manna has already completed over 170,000 delivery flights in the Dublin 15 area and has obtained full regulatory approvals.
Each drone is equipped with advanced safety features, including backup systems and a parachute, and is continuously monitored by a dedicated dispatcher throughout its flight, Deliveroo added.
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