Businesses can expect dramatic consequences: without conscious relationship building, they would lose nearly a third of their corporate clients

The pandemic and the lockdowns have undoubtedly left a serious mark on our relationship-building habits, even now people travel less and are more inclined to communicate in writing or online – and this trend is mostly valid in business life as well. At the same time, all existing research and practical experience show that nothing builds a business better than a handshake or a short conversation next to a displayed product. Potential customers approached at networking events are 40% more likely to actually become our customer base, and 80% of B2B partners make their business decisions based on personal impressions, but even the benefits of traditional business cards should not be underestimated, as nearly three quarters of people judge them the business based on this. But how can we be successful in the world of networking?