Businesses can expect dramatic consequences: without conscious relationship building, they would lose nearly a third of their corporate clients

By: Trademagazin Date: 2023. 03. 16. 10:22

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In the current uncertain and crisis economic situation, the role of all tools that can bring extra income to businesses is appreciated. The power of conscious and professional business relationship building – in other words, networking – is perfectly demonstrated by the fact that, according to their own admission, businesses would lose nearly a third of their corporate clients if they did not put adequate emphasis on nurturing their relationship capital. It is also a telling statistic that 40% of personal business meetings result in a successful deal – pointed out business development and networking expert András Avidor, head of BNI Hungary, on the occasion of the upcoming International Networking Conference.

The pandemic and the lockdowns have undoubtedly left a serious mark on our relationship-building habits, even now people travel less and are more inclined to communicate in writing or online – and this trend is mostly valid in business life as well. At the same time, all existing research and practical experience show that nothing builds a business better than a handshake or a short conversation next to a displayed product. Potential customers approached at networking events are 40% more likely to actually become our customer base, and 80% of B2B partners make their business decisions based on personal impressions, but even the benefits of traditional business cards should not be underestimated, as nearly three quarters of people judge them the business based on this. But how can we be successful in the world of networking?