Elevated coffee prices resulted in slower sales

By: trademagazin Date: 2011. 09. 19. 23:26

Coffee has the fifth biggest turnover among the 90 products measured by Nielsen. Annual retail sales amounted to HUF 47 billion. Value sales were stable in the December 2010-July 2011 period but volume sales dropped 8 percent. Retail channels: 65 percent of sales was realised by units bigger than 400m² (hypermarkets were up 2 percentage points and supermarkets only lost 1). Private labels’ market share climbed from 14 to 16 percent.

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