Expensive dishwashers – a nearly 11 billion market

According to Nielsen’s retail index, the hand dishwashing detergents retail sales rose 10 percent between September 2008 and August 2009, compared to the previous period. The machine segment increased by 30 percent.

Overall, the detergents market size was close to11 billion forints in the year ending with August 2009.
The main reason for the huge growth of traffic, is the price increase. Detergent is one of the highest turnover category of household chemicals. Only toilet paper, diapers, deodorant, shower gel and rinsing had better results in the 60 categories examined by Nielsen.