DPDgroup: Internet shopping habits in Europe and in Hungary
On behalf of the DPD Group, 23 450 citizens of 21 European countries were interviewed between 19 and 7 October 2016 about their online shopping habits. Hungary also took part in the survey.
The share of online shopping within all purchases is 6.6 percent in Hungary, which is though below the European average (9.6 percent), but it shows the opportunities for growth in this market segment.
One important finding of the research is that the Internet penetration is not directly related to the number of online purchases. In Hungary Internet penetration level can be considered as good (80 percent), but only 43 percent of the population buying online.
Related news
Consumers mainly use generative AI to search for products
Generative AI is more and more popular among shoppers who…
Read more >SPAR Group: growing acceptance for AI in retail
AI is conquering the world of retail and both shoppers…
Read more >Last year AI made sure the Christmas shopping experience was a happy one
AI helped consumers to spend smarter last Christmas. According to…
Read more >Related news
Margin is very much not profit
The government announced that it would introduce a margin cap…
Read more >Margin freeze in Hungary: Who is affected and is government intervention really justified?
The Hungarian government will introduce a margin restriction on certain…
Read more >China’s retail sales skyrocket in the first two months of the year
China’s industrial output grew 5.9 percent year-on-year in the first…
Read more >