DPDgroup: Internet shopping habits in Europe and in Hungary

On behalf of the DPD Group, 23 450 citizens of 21 European countries were interviewed between 19 and 7 October 2016 about their online shopping habits. Hungary also took part in the survey.

The share of online shopping within all purchases is 6.6 percent in Hungary, which is though below the European average (9.6 percent), but it shows the opportunities for growth in this market segment.
One important finding of the research is that the Internet penetration is not directly related to the number of online purchases. In Hungary Internet penetration level can be considered as good (80 percent), but only 43 percent of the population buying online.