Dove: only 4 % of women find themselves beautiful

Dove(R) unveils a groundbreaking new
study that discusses the implications of a global society that narrowly
defines beauty by the images seen in entertainment, advertising and fashion
runways and the startling impact this has on women. The result: only two
percent of thousands of women from 10 countries around the world consider
themselves beautiful. Does this mean that we live in a world where women are
not beautiful or does it mean that women around the world are calling for a
broader definition of beauty?

Dove, as a global beauty brand and responsible marketer, wants to
investigate these issues and understand women's views on beauty. With these
concerns in mind, Dove partnered with Dr. Nancy Etcoff, Harvard University
professor and author of “Survival of the Prettiest,” and Dr. Susie Orbach,
London School of Economics, visiting professor and author of “Fat is a
Feminist Issue,” to develop The Real Truth About Beauty: A Global Report,
which explores the relationship women have with beauty. Specifically, Dove's
mission is to determine how women define beauty; their level of satisfaction
with their own beauty; and its impact on their sense of well-being.
“The Real Truth About Beauty: A Global Report makes it clear that it is
time to lift the quota system on images of beauty,” says Etcoff. “This study
uncovers that beauty is never going away and has enormous power. Beauty
should not be reduced to a political or cultural problem but understood as a
basic human pleasure.”