The domestic market is of key importance for large companies

According to Patrick Van Overloop, the head of K&H’s corporate customer business line, domestic demand has always been important for large Hungarian companies (those with annual sales above HUF 2 billion), but in the last year and a half the importance of the domestic market increased considerably. 63 percent of companies’ decision-makers think Hungarian buyers are the most important in the company’s profitability. Changes in the exchange rate of the forint and inflation have an increasing influence on the profitability of firms. //