dm Beauty Workshop 2025 – experience and beauty in the spirit of #egészenén

By: Trademagazin Date: 2025. 05. 19. 11:27

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Under the umbrella of the #egészenen campaign, dm organized its iconic beauty day on May 15th in cooperation with seven supplier partners. The decorative cosmetics are designed to highlight the unique beauty of our customers and help them express themselves. The aim of the event was to inspire visitors through colorful programs, to stimulate creativity, and to encourage guests to experience together what makes them #egészenen.

The event, held on May 15th, 2025, was hosted by the Art Quarter Budapest in Budafok. The industrial atmosphere of the international contemporary art center was made even more special by the colorful, lively decoration. Nearly 130 visitors were able to get to know and try out the products at eight different stations through various creative programs. The hostess of the event, presenter Orsolya Kisó Kiss, accompanied the visitors throughout the afternoon in the world of colorful programs. Among the guests we welcomed Miss Mood, Dia Nyári, Laura Lissák, Csaba Kajdi, Réka B. Nagy, Zsombor Radics, Timi Gelencsér, Lady Szomjas and Adri Makk.

“In 2025, all our activities will be permeated by the message of #egészenen. The campaign aims to encourage people to discover, find themselves and shape their lives in a way that suits their own ideas and desires. This year’s Beauty Workshop invites visitors to find what makes them @egészenen. Participants could embark on an exciting journey in the realm of beauty and self-expression.”

– said Roland Kanyó, marketing and PR manager of dm Kft.

dmLIVE on site

It was also possible to join the event online through the relocated dmLIVE studio. Host Anita Köböl guided viewers through eight shows with the help of experts from the participating brands, introducing them to the new products of the established brands. The shows were also accompanied by the indispensable dmLIVE Shopping coupons.

Experience and beauty, activities at the Beauty Workshop

One of the stops of the event was the NIVEA program, where visitors could learn about the benefits of the brand’s new serums. NIVEA experts showed how to stay fresh and cool in the summer despite the sweltering heat. The special feature of the stand was that, led by Miss KK, the participants could make uniquely designed belt bags, who could unleash their creativity with the help of charms, heat-press patterns and sequins.

At the joint stand of Tesori d’Oriente and HERO, visitors were transported to an exotic world, where they could learn about Tesori d’Oriente’s body care product line and HERO’s Mighty Patch acne patches. The stand’s fragrance lab enchanted the participants, while at the HERO Cosmetics workshop, participants could make unique charm bracelets.