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Data from discount stores for special channel strategy
🎧 Hallgasd a cikket:
The market share of discount stores in retail sales of food and chemical categories reached 15 per cent, with expansion in both segments. Different channels and different chains give different responses to this challenge. Changes in assortments, pricing policies and customers are taking place. ACNielsen has new services to offer, like analysing the changes in the positions of specific chains and the underlying reasons.
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