Displays for Hungarians

“The sky is the limit” was the title of the meeting held by STI Display Hungary Kft for its partners in March. Róbert Varga, managing director spoke about the company formed in June 2008 and owned by the STI Group, the number one manufacturer of displays in Europe. Clients of the group include half of the leading European FMCG companies. Revenues of the group totalled EUR 260 million in 2008, while their employees numbered 1,800 in eight different production facilities. STI Display Hungary Kft. supplies creative POS solutions, including several packaging solutions which have received a Worldstar award. In the opinion of Tamás Glázer, editor in chief of Brief BTL magazine, the market is still in a developing stage, with POS tools often not understood well enough. He also pointed out the advantages of displays and ways to boost their effectiveness. Katalin Keleti, director of Argumentum Marketing Tanácsadó Kft, emphasised the fact that we are more likely to try things which we can see. – There are 40,000 metres of shelves in an average hyper market, of which 10,000 metres are seen by average shoppers, who perceive 300 products per minute – said Ralf Meyer, head of POS design from the STI Group. He also showed examples of how specific POS tools can help in getting products noticed by shoppers. Róbert Varga reminded his audience of the fact that 70 percent of shopping decisions are made on the spot, which means that displays can play a key role in shaping such decisions.