Dynamic expansion in the electric toothbrush market

Toothbrush retail sales are above HUF 3 billion a year and in the first four months of 2013 both value and volume sales grew by 4 percent. Electric toothbrush sales are improving dynamically: the annual market values above HUF 0.5 billion and in terms of value it generated 27 percent higher sales revenue in January-April 2013 than in the same period of 2012. Volume sales soared by 13 percent. Drugstores realised 65 percent of electric toothbrush sales and hypermarkets were responsible for 35 percent.