A shower of awards at the POP competition

By: Trademagazin editor Date: 2026. 02. 27. 11:18

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The judging stage of the 16th Hungarian POPAI Awards POP competition took place during the five days of the Business Days conference, where the entries on display were scored by conference participants.

Popai logó

This article is available for reading in Trade magazin 2026/02-03

On 27 November 2025 the awards ceremony was held in the dome hall of MOMKult.

The results were announced by Ildikó Kátai, general secretary of POPAI and the prizes were presented by president Ágnes Csiby and member of the board Zsuzsanna Hermann.

From left to right: Zsuzsanna Hermann, managing director and editor in chief of Trade magazin, member of the board of POPAI; Ildikó Kátai, general secretary of POPAI; Ágnes Csiby, president of POPAI Magyarország

This year’s entries were viewed and evaluated by a record number of professionals in Tapolca and more than 150 people attended the awards ceremony. A total of 5 third, 6 second and 7 first places were awarded in 8 categories.

Display of the Year 2025 became the Bumbu-Havanna Shop-in-Shop permanent installation. From each category the winners will represent Hungary in the POP world championship Shop! POPAI Global Awards international competition.

Congratulations to all participants and winners!

The Shop! Global Awards was received by: Bernadett Balogh, Modern Trade Channel and Category Development Manager at HEINEKEN Hungária Sörgyárak Zrt., and Dávid Tiborcz, Art Director at POS Media Hungary