The most efficient Hungarian ads will be awarded

The 7th Effie competiton was organised by the Hungarian section of the International Advertising Association and the Association of Communication Agencies in Hungary.

EFFIE award – globally famous award in
sphere of effective marketing communications. Founded by the American
Marketing Association in 1968 today EFFIE it is awarded in 40
countries. In it the main difference EFFIE from similar competitions
consists: jury estimates not only creative an advertising campaign,
but also her main component – productivity: sales volume growth,
increase in a share of the market, recognition of the trade mark and
increase cost of a brand. Besides, value EFFIE Awards consists in
increase level of marketing thinking and an openness of economic and
other indicators of national advertising campaigns.

Effie Hungary has a gala on 31^th
October in the National Theater of Budapest. Several FMCG companies'
ads are in the final round, such big firms as Nestle, Unilever,
Friesland, Heineken, McDonald's, Sara Lee and Beiersdorf.